We deliver extraordinary results for brands in construction

Bringing community, data and engaging creative together to deliver measurable campaigns for innovative brands.

Some of the awesome brands we work with

Connecting your brand to the trade

We’re unlike any other agency you’ve worked with.

Trades are on the tools every single day. They know the real ins and outs when it comes to what goes into their toolbox. We can help you connect with your end-users, get critical product feedback and create deeper, more meaningful relationship with your customers.

Looking for fast feedback loops for product innovation or a killer campaign? Want to know what you customers really think about your product or brand? We can help.

We’ve worked directly with trades for over 8 years. We’ve built a whole community to just support them, so we know the kind of content that they engage with. So whether you are a new brand to the market or launching a new product, we can support you with all the tools you’ll need to build trust with trade professionals or create campaigns that cut through the noise that resonates with your exact target customer with trackable results.

 

Our 3 Step Process

We didn’t start with a process, but after running hundreds of campaigns over 5 years you get to see lots of data. In this data we saw what makes a truly successful campaign.

Build Trust

The trade will always trust their peers over a sales rep from your business. 

So whether you are a new brand to the market wanting to collect reviews or launching a new product and need direct feedback to ensure it does the job; we’re help to help.

Raise Awareness

Blasting out solos emails to lists with no segmentation or personalisation is ineffective.

We create campaigns that cut through the noise and resonate with your exact target customer using data and segmentation to inspire them to take action and engage with your brand.

Grow Community

There is nothing more powerful than building community around your brand.

We create and manage communities to create a deep meaningful relationship with your advocates, fast feedback loops for product innovation, and empower them to become your most effective sales channel.

Meet Our Brand Team

A team who are passionate about supporting innovative brands looking to build meaningful relationships with their trade customers.

Adam Callow

CEO | Brand Strategist

Sara Callow

Brand Relations Manager

Danny Bach

Marketing Manager

Laura James

Community Manager

Harrison Mudge

Production Manager

Matthew Ford

Website Services Manager

Don’t take our word for it…

We partnered with Expert Trades to recruit new members to our Brett Approved Installer scheme. They ran phone interviews and focus groups with our Installers which uncovered a lot of learning for us, and now continue to attract the right Installers into our scheme on a monthly basis.

Richard Baldry, Managing Director – Brett Landscaping

Tool Talk reviews allow our customers to do the selling for us. We use them on our website, social media and always show them in meetings with merchants to secure a new stockist. We were the first brand to achieve over 1,000 reviews in Tool Talk because we see how powerful they are in winning new business.

Jamie Fisher, Sales Director – Monument Tools

Here at Baxi we have been working with Expert Trades for a number of years, on countless projects. The partnership works so well first and foremost because we share the same ethos of putting our customers, namely heating engineers, at the heart of our business. They were and remain a natural partner for us.

Sarah Till, Social Media Manager – Baxi

Case Studies

As an exclusive partner of Expert Trades for 4 years we’re extremely proud of the work completed for Schneider Electric. From lead generation to podcast production, we support Schneider as they engage and support UK electricians.

All our case studies are coming soon. Want to know more now? Get in touch, we’d love to hear from you.

Pro-Fit have an extremely strong brand in mainland Europe but struggled to penetrate the UK market due to differening needs of the trade audience. We supported Pro-Fit build a range fit for the UK market and generated 2,500+ leads ahead of launch.

All our case studies are coming soon. Want to know more now? Get in touch, we’d love to hear from you.

Ideal Heating are passionate about supporting Installers in all areas of their business. Through our work with Ideal we now support Heating Engineers more effectively to sell the Ideal range of boilers and helping them stand out from the competition.

All our case studies are coming soon. Want to know more now? Get in touch, we’d love to hear from you.

Monument Tools were the first brand we engaged with six years ago and we remain in a strong partnership still today. Monument are committed to engaging the end user and ensuring any product they create is truly fit for the trade. We support them through the creation and management of the Monument Masters.

All our case studies are coming soon. Want to know more now? Get in touch, we’d love to hear from you.

Uponor offer first class training for installers wanting to start offering underfloor heating, but filling the training days was a challenge. We delivered record attendance to training events and continued supporting installers as they began offering Uponor solutions.

All our case studies are coming soon. Want to know more now? Get in touch, we’d love to hear from you.

Through our long standing partnership with Wiha we helped the deliver record sales in Screwfix for a sustained 12 month period on key lines and created and managed the Wiha Pro Club creating fast feedback loops with 500 electricians throughout the  UK.

All our case studies are coming soon. Want to know more now? Get in touch, we’d love to hear from you.

Have we peaked your interest?

If you’re looking for more effective ways to engage your target customers and engage the trade community then we would love to hear from you.

Press the button the below to schedule a call with Sara, our Brand Relations Manager, so we can learn more about your business and where we can help.

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