Helping construction brands build trust, raise awareness and grow sales since 2013.

Supporting Awesome Brands Like These…

Connecting your brand to the trade

We’re unlike any other agency you’ve worked with.

Trades are on the tools every single day. They know the real ins and outs when it comes to what goes into their toolbox. We can help you connect with your end-users, get critical product feedback and create deeper, more meaningful relationship with your customers.

Looking for fast feedback loops for product innovation or a killer campaign? Want to know what you customers really think about your product or brand? We can help.

We’ve worked directly with trades for over 8 years. We’ve built a whole community to just support them, so we know the kind of content that they engage with. So whether you are a new brand to the market or launching a new product, we can support you with all the tools you’ll need to build trust with trade professionals or create campaigns that cut through the noise that resonates with your exact target customer with trackable results.


Our 3 Step Process

We didn’t start with a process, but after running hundreds of campaigns over 5 years you get to see lots of data. In this data we saw what makes a truly successful campaign.


Whether you’re a new brand or established and launching a new product; we support you to build trust with your target audience.

– Surveys

– Market Research

– Tool Talk+


We create campaigns that cut through the noise and resonate with your exact target customer to inspire them to take action. 

– Email & Social Campaigns

– Video Production

– Influencer Campaigns

– TikTok Activation


We create and manage a community around your brand and empower them to become your most effective sales channel.

– Podcast Production

– Social Management

– Community Management


Don’t take our word for it…

We partnered with Expert Trades to recruit new members to our Brett Approved Installer scheme. They ran phone interviews and focus groups with our Installers which uncovered a lot of learning for us, and now continue to attract the right Installers into our scheme on a monthly basis.

Richard Baldry, Managing Director – Brett Landscaping

Tool Talk reviews allow our customers to do the selling for us. We use them on our website, social media and always show them in meetings with merchants to secure a new stockist. We were the first brand to achieve over 1,000 reviews in Tool Talk because we see how powerful they are in winning new business.

Jamie Fisher, Sales Director – Monument Tools

Here at Baxi we have been working with Expert Trades for a number of years, on countless projects. The partnership works so well first and foremost because we share the same ethos of putting our customers, namely heating engineers, at the heart of our business. They were and remain a natural partner for us.

Sarah Till, Social Media Manager – Baxi

“We engaged Expert Trades to help our us fill our in person training events. We knew we had best in class training but struggled to get it infront of the right Installers. Before working with them we had never had a full session, 20 Installers. Within 1 month of working together we had to secure additional dates as we’re oversubscribed.”

Amar Dharwar, Marketing Manager, Uponor

“We engaged Expert Trades to support our efforts in creating a pull through in our stocking merchants. A key campaign was to support these efforts with Screwfix.

We never achieved sales of so many sets through Screwfix, not even during sales promotions, compared to the activity completed with Expert Trades”

Katja Haugk, Wiha Marketing Manager

“Historically we found it challenging launching our range into the UK market. Communicating the value in our product along with understanding the size requirements was a blocker for us. We engaged Expert Trades for Market Research and product launch and generated 2,734 highly qualified leads and had craftsman calling our head office asking where they could buy! We’ve never experienced this.”

Pro-Fit Marketing Director

Have we peaked your interest?

If you’re looking for more effective ways to engage your target customers and engage the trade community then we would love to hear from you.

Press the button below to fill in your details and our team will be in touch shortly